Puerto Rican superstar Bad Bunny will headline the Super Bowl 60 halftime show, the NFL, Apple Music, and Roc Nation announced during halftime of Sunday Night Football. The performance will take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California, the home of the San Francisco 49ers.
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, is one of the biggest names in global music today. Known as the “King of Latin Trap,” he has helped bring Spanish-language music into the worldwide spotlight. His songs combine reggaeton, Latin trap, and urban rhythms, making him a unique voice in the music industry.
In 2024, Bad Bunny was the third-most-played artist on Spotify, proving his wide global reach. His albums, including Un Verano Sin Ti and Nadie Sabe Lo Que Va a Pasar Mañana, have dominated streaming platforms. Un Verano Sin Ti in particular made history as one of the most streamed albums in the world and was performed completely in Spanish.
The announcement comes at a high point in Bad Bunny’s career. Earlier this month, he completed a record-breaking residency in Puerto Rico that drew more than half a million fans. He also leads all nominees at the upcoming Latin Grammy Awards, showing his continued dominance in the Latin music scene.
Bad Bunny has already won three Grammy Awards and multiple Latin Grammys. His rise has been described as groundbreaking because he has brought Spanish-language songs to the top of U.S. and international charts, something few artists had done before.
The Super Bowl halftime show is considered the biggest stage in entertainment. It regularly attracts more viewers than any other television program in the United States. Last season’s halftime show, featuring Kendrick Lamar, was seen by more than 130 million people.
Because of this, the halftime show is often remembered as much as the game itself. Legendary performers like Beyoncé, Shakira, Jennifer Lopez, Rihanna, and Dr. Dre have created historic moments in past shows. Now, Bad Bunny will have the chance to make his mark on this stage.
For the NFL, choosing Bad Bunny reflects a growing focus on diversity and global audiences. His selection highlights the league’s recognition of Latin music’s huge influence, not just in the United States but around the world.
Bad Bunny expressed his pride in being chosen for this moment. He said,
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
This statement reflects his commitment to representing Puerto Rico and Latin culture on one of the most watched stages in the world.
The halftime show will be produced by Roc Nation, the entertainment company led by Jay-Z, which has been partnering with the NFL since 2019 to create halftime performances. Jay-Z praised Bad Bunny’s influence and said the show would be unforgettable.
The production team will also include executive producer Jesse Collins and director Hamish Hamilton, both of whom have worked on past Super Bowl halftime shows. Their experience is expected to ensure a high-quality performance.
One topic of discussion among fans is whether Bad Bunny will perform mostly in Spanish. While he has occasionally collaborated on English-language tracks, the majority of his music is in Spanish. Supporters believe this could make the show historic, proving that music can connect people regardless of language.
Bad Bunny’s success has already shown that language is not a barrier to global popularity. His concerts regularly sell out in the United States, Latin America, and Europe. By taking the Super Bowl stage, he is set to become the first artist to headline the event with primarily Spanish-language music at the center of his setlist.
With more than four months until the big game, speculation is already growing about which songs Bad Bunny will perform and whether he will invite guest artists to join him on stage. Surprise collaborations have often been a highlight of past halftime shows, and fans are eager to see what he will bring to Levi’s Stadium.
Regardless of the setlist, the decision to have Bad Bunny headline represents a cultural milestone. For Puerto Ricans and Latin music fans around the world, it is a moment of pride. For the NFL and Apple Music, it is an opportunity to celebrate diversity and attract new audiences.
As February 8, 2026, approaches, excitement will only build. Bad Bunny has already proven he can command the world’s attention. At Super Bowl 60, he will step into the spotlight once again, this time on the biggest stage in sports and entertainment.
