Farzana Baduel
President-elect (2026) of the Chartered Institute of Public Relations and CEO and Co-founder of Curzon PR (UK), is a leading specialist in global strategic communications. She advises entrepreneurs at Oxford’s Said Business School, co-founded the Asian Communications Network (UK), and serves on the boards of the British Asian Trust, the Halo Trust, and Soho Theatre. Recognised on the PRWeek Power List and Provoke Media’s Innovator 25, she also co-hosts the podcast, Stories and Strategies. Farzana champions diversity, social mobility, and the power of storytelling to connect worlds.
When Fear Marches Through London
That was the message flooding WhatsApp groups in South Asian communities across London last week.
Soft Power, Strong Future: Why Sri Lanka’s Story Matters.
There is something magical about Westminster on a crisp London evening. Last week, as I walked past the historic buildings glowing in the soft light, I felt the hum of global conversations taking place all around me. Diplomats, academics, journalists and policymakers were gathering for the launch of the Foreign Policy Centre’s latest report on soft power, and I was lucky enough to be in the room. As I listened to the discussions, it struck me tha
