Shri Amarasinghe
Shri Amarasinghe is a Sri Lankan-born, Paris-based fashion entrepreneur, tech founder, and sustainability advocate. A self-taught designer with a background in computer engineering, her work lives at the intersection of conscious fashion, tech, and wellness. As the founder of her namesake label SHRI, she champions sustainability, ancestral craftsmanship, and circular design as a force for positive change, bridging the wisdom of the past with the innovation of the future.
The Myth of Being ‘Eco-Friendly’ Just Because You Buy Local
For years, Sri Lankan consumers have been told that “buying local” is the ethical choice, almost a shortcut to sustainability. We hear it everywhere: support local designers, buy from homegrown brands, keep money within the country. And yes, supporting local creativity is important. Empowering artisans matters. Keeping craft traditions alive is a form of cultural sustainability. But somewhere along the way, “local” became synonymous with “eco-fri
The Myth of “Guilt-Free” Shopping
For years, the fashion industry has been trying to soothe our conscience. With every new label promising recycled content, every neatly printed “eco” hangtag
The Psychology of Overconsumption
We live in a world where “add to cart” feels like self-care, and unboxing videos get more views than environmental documentaries. Every scroll tempts us with something new, another dress, another drop, another dopamine hit disguised as self-expression. We call it fashion, lifestyle, or retail therapy, but beneath it lies something much deeper and more human: our emotional dependence on newness. In sustainability conversations, we often talk about
The Rise of Aesthetic Activism in Fashion How romantic filters, pastel feeds, and quiet tones became a silent language of protest, or distraction.
Scroll through Instagram or TikTok today, and you’re met not just with pretty pictures, but with worlds, curated micro-realities, each tied to a way of living, dressing, and thinking. Cottagecore girls bake sourdough in soft linen dresses, coquette aesthetics frame femininity with pastel bows and floral corsets, while quiet luxury devotees dress like the wealthy without saying it out loud. These aren’t just moods or fashion trends; they’re starti
Circularity: Closing the Loop without Losing the Story
Fashion has always been about what’s next, the next season, the next collection, the next trend. But in the race for “new,” we’ve created a system that treats clothes as disposable.
What the World’s Talking About: Fashion That’s Finally Growing Up
This week the fashion world handed us a neat little exam: are we going to treat clothes like magic disposable things, or like the small, expensive decisions they actually are? From Paris runways to new industry clubs in Europe, the headlines are all nudging the same idea, less waste, more care. For those of us in Sri Lanka who love fabric, craft and story, these changes are both a nudge and an invitation.
Consumers as Advocates: The Power of Conscious Wardrobe Choices
Every garment we choose to wear tells a story. It signals identity, intention, and sometimes even ideology. For decades, the fashion industry has shaped trends, pushed consumerism, and created a culture of “newness”, a cycle where clothes are bought, worn briefly, and discarded. But that narrative is slowly changing. Consumers are beginning to realize that they hold power, the power to advocate for sustainability, for fair labor, for environmenta
Notes from Paris Fashion Week
There’s something electric in the air when Paris turns into the world’s fashion capital once again.
Beyond the Seams: The Invisible Gas Lurking in Fashion
We’ve long spoken about carbon dioxide when we talk about climate change. “Carbon footprint” has become a common word.
WHO REALLY PAYS FOR CHEAP CLOTHES?
When we talk about fast fashion, the conversation often circles around overflowing landfills, polluted rivers, and carbon footprints. These issues matter deeply. But there’s another truth, just as urgent, that
Taste vs. Trend: What Are We Actually Consuming?
In the world of fashion, “taste” and “trend” are often used interchangeably. Yet, when we pause and look closer, they couldn’t be more different. Taste, in its truest sense, is not fast. It doesn’t appear overnight with the swipe of a screen or the ping of a notification. Taste is built quietly, through time, exposure, reflection, and lived context. It’s cultivated through observation, memory, culture, and curiosity. It is deeply personal, but al
Fashion’s Eternal Return
Polka dots are back. Again. Animal prints? Honestly, did they ever even leave? This is like the 20th time, give or take that I’ve watched these same “trends” reappear in my years in fashion.
Looking Back to Move Forward From Take-Make-Dispose to Treasure-Repair-Sustain
Fashion is often seen as fleeting trends that come and go, colours that rise and fall in popularity, and silhouettes that are declared “in” one season and “out” the next.
Fashion Has No Expiry Date
There is a quiet rebellion happening in wardrobes across the world. Not the fast-paced, trend-chasing kind of rebellion that thrives on catwalks and TikTok feeds, but something gentler, slower, and infinitely more powerful.
There’s Nothing More Unfashionable Than waste
Every season, the runway dazzles us with newness. Silhouettes shift, colours rotate, hemlines rise and fall with the tides of trend. But behind the shimmer of sequins and the gloss of campaigns lies a reality that isn’t nearly as glamorous: waste.
Conscious Not Perfect A Gentler Way to Shop
The other day, I was scrolling through Instagram when I stumbled upon a video titled “10 Things I Regret Buying.” Within 30 seconds, I had clicked through to another: “Things You Need From Amazon, Right Now.
What is the next trend that will kill our personality? : The High Cost of Chasing Trends
Scroll through TikTok or Instagram for five minutes and you’ll see it - a new drink, a new bag, a quirky collectible toy everyone suddenly needs.
