Shri Amarasinghe
Shri Amarasinghe is a Sri Lankan-born, Paris-based fashion entrepreneur, tech founder, and sustainability advocate. A self-taught designer with a background in computer engineering, her work lives at the intersection of conscious fashion, tech, and wellness. As the founder of her namesake label SHRI, she champions sustainability, ancestral craftsmanship, and circular design as a force for positive change, bridging the wisdom of the past with the innovation of the future.
Consumers as Advocates: The Power of Conscious Wardrobe Choices
Every garment we choose to wear tells a story. It signals identity, intention, and sometimes even ideology. For decades, the fashion industry has shaped trends, pushed consumerism, and created a culture of “newness”, a cycle where clothes are bought, worn briefly, and discarded. But that narrative is slowly changing. Consumers are beginning to realize that they hold power, the power to advocate for sustainability, for fair labor, for environmenta
Notes from Paris Fashion Week
There’s something electric in the air when Paris turns into the world’s fashion capital once again.
Beyond the Seams: The Invisible Gas Lurking in Fashion
We’ve long spoken about carbon dioxide when we talk about climate change. “Carbon footprint” has become a common word.
WHO REALLY PAYS FOR CHEAP CLOTHES?
When we talk about fast fashion, the conversation often circles around overflowing landfills, polluted rivers, and carbon footprints. These issues matter deeply. But there’s another truth, just as urgent, that
Taste vs. Trend: What Are We Actually Consuming?
In the world of fashion, “taste” and “trend” are often used interchangeably. Yet, when we pause and look closer, they couldn’t be more different. Taste, in its truest sense, is not fast. It doesn’t appear overnight with the swipe of a screen or the ping of a notification. Taste is built quietly, through time, exposure, reflection, and lived context. It’s cultivated through observation, memory, culture, and curiosity. It is deeply personal, but al
Fashion’s Eternal Return
Polka dots are back. Again. Animal prints? Honestly, did they ever even leave? This is like the 20th time, give or take that I’ve watched these same “trends” reappear in my years in fashion.
Looking Back to Move Forward From Take-Make-Dispose to Treasure-Repair-Sustain
Fashion is often seen as fleeting trends that come and go, colours that rise and fall in popularity, and silhouettes that are declared “in” one season and “out” the next.
Fashion Has No Expiry Date
There is a quiet rebellion happening in wardrobes across the world. Not the fast-paced, trend-chasing kind of rebellion that thrives on catwalks and TikTok feeds, but something gentler, slower, and infinitely more powerful.
There’s Nothing More Unfashionable Than waste
Every season, the runway dazzles us with newness. Silhouettes shift, colours rotate, hemlines rise and fall with the tides of trend. But behind the shimmer of sequins and the gloss of campaigns lies a reality that isn’t nearly as glamorous: waste.
Conscious Not Perfect A Gentler Way to Shop
The other day, I was scrolling through Instagram when I stumbled upon a video titled “10 Things I Regret Buying.” Within 30 seconds, I had clicked through to another: “Things You Need From Amazon, Right Now.
What is the next trend that will kill our personality? : The High Cost of Chasing Trends
Scroll through TikTok or Instagram for five minutes and you’ll see it - a new drink, a new bag, a quirky collectible toy everyone suddenly needs.
