A Brand Rooted in Love and Science
The word ‘Shishu’, derived from Sanskrit, means ‘infant,’ symbolizing purity, innocence, and the tender touch that newborns deserve. The brand is a seamless fusion of scientific research and a mother’s instinct, ensuring that each product is not only effective but also free from synthetic, toxic, and harsh chemicals that could compromise a baby’s delicate skin.
Shishu’s mission is to provide premium, organic, and safe skincare solutions for babies and mothers. In a market flooded with commercialized products filled with questionable ingredients, Shishu stands as an emblem of trust, offering formulations that are gentle yet effective. But what makes Shishu truly unique is its origin story which is an inspiring tale of resilience, passion, and unwavering maternal devotion.
Shishu was conceived during Anitha’s second pregnancy in mid-2022, amid Sri Lanka’s economic turbulence. Struggling to find safe, reliable baby products, she recognized the urgent need for locally made, mother-approved skincare. As both a devoted mother and a scientist, Anitha scrutinized ingredients with a critical eye, finding commercial products laden with synthetic additives, preservatives, and fragrances unfit for new-borns. Determined to bridge this gap, she created Shishu; a brand that merges maternal care with scientific precision.
Shishu’s philosophy embraces minimalism, purity, and safety. Anitha’s formulations prioritize natural, high-quality ingredients, avoiding parabens, sulphates, artificial fragrances, and harmful preservatives. Instead, they incorporate organic, plant-based, and dermatologically tested components, ensuring gentle yet effective care for babies and mothers. Every Shishu product embodies love, science, and purity, offering families a trusted skincare solution designed with the utmost care and integrity.
Shishu is committed to sourcing clean, natural ingredients that ensure the highest safety and purity for babies and mothers. Every ingredient is carefully selected for its nourishing and protective benefits, free from harsh chemicals. A key feature of the Energizing Range is Orange Oil, valued for its anti-inflammatory, antibacterial, and antioxidant properties. It protects delicate skin, gently cleanses, and uplifts mood. Proudly made in Sri Lanka, Shishu’s dermatologically tested, and science-backed products meet the highest standards of efficacy and safety. Created by parents who truly understand caregivers’ needs, Shishu is more than skincare; it’s a trusted companion for every family.
Shishu’s Signature Products
Shishu offers a carefully curated range of products that cater to both babies and mothers.
Each formulation is designed to be gentle, effective, and completely safe for daily use.
- Gentle Baby Wash: A mild, sulfate-free cleanser that nourishes delicate skin while keeping it hydrated.
- Nourishing Baby Lotion: Infused with natural oils and botanical extracts, providing long-lasting moisture without any greasy residue.
- Moisturizing Shampoo: A gentle shampoo that keeps your little one’s hair moisturized while gently cleansing the scalp.
- These products not only enhance skin health but also reinforce a nurturing bond between mother and child, making every application a moment of care and connection.
By Nisindi Jayaratne
The Story of Shishu and Its Founder, Anitha V. Shiv
In the world of baby care, where trust, safety, and purity are paramount, a new name is building its way towards growth, success, and utmost well-being. Shishu is more than just a skincare brand, it’s a heartfelt brand born from the love of a mother and the meticulousness of a scientist. At the forefront of this brand is Anitha V. Shiv, a dedicated mother, an accomplished scientist, and a passionate skincare enthusiast, whose personal journey laid the foundation for a revolution in baby and mother care.
Shishu is committed to sourcing clean, natural ingredients that ensure the highest safety and purity for babies and mothers.
Anitha’s formulations prioritize natural, high-quality ingredients, avoiding parabens, sulphates, artificial fragrances, and harmful preservatives.
As an entrepreneur what were the key challenges you encountered while establishing and growing your brand?
Building Shishu came with key challenges, especially gaining parents’ trust in baby skincare. Ensuring products were safe, effective, and backed by credible ingredients was crucial. Sourcing high quality ingredients was initially difficult but has now been overcome. Another challenge was educating parents on the need for specialized baby skincare, as many were hesitant to switch from familiar brands. Crafting the right content and messaging took trial and error. However, glowing reviews and successful launches proved that perseverance and staying true to Shishu’s mission fueled its growth.
What distinguishes your brand from others in the baby skincare industry?
Shishu stands out in the skincare market by combining cutting-edge science with a commitment to safety, purity, and efficacy for babies and children. Unlike brands that adapt adult formulas, we create from the ground up, using organic, natural ingredients while avoiding phthalates, sulfates, parabens, and artificial fragrances. We prioritize transparency, rigorous standards, and science-backed solutions, ensuring real results without hidden nasties. In a market full of greenwashing, Shishu provides trustworthy, gentle care tailored to young, sensitive skin. More than just skincare, it’s a commitment to healthier skin for the next generation, giving parents peace of mind.
What exciting new products or innovation can we expect from Shishu in the near future? Are there any upcoming launches or expansions in the works?
Shishu is gearing up for exciting new launches, staying true to its commitment to safe, science-backed skincare. Coming soon are three new products: a diaper cream, sunscreen, and conditioner all crafted with organic, natural ingredients and free from harmful chemicals. The diaper cream will provide a soothing, protective barrier against rashes, the sunscreen will offer mineral-based UV protection for delicate skin, and the conditioner will gently nourish and detangle children’s hair.
Beyond baby care, Shishu is expanding into mother care, introducing a range of nourishing creams, stretch mark solutions, and self-care essentials, all formulated with the same clean and science-driven approach. Set to launch between late 2025 and early 2026, these products reflect Shishu’s dedication to meeting the evolving needs of families. With nature and research at its core, Shishu continues to innovate, ensuring safe, high-quality care for both mothers and little ones.
