NO BS MARKETER
Let me start with a truth most brands refuse to accept. People do not spend time thinking about your brand. They spend time thinking about their lives. Fit into that. It sounds harsh, I know. But it is one of the most valuable marketing lessons you will ever learn. Brands keep acting like customers wake up every morning wondering what their favourite shampoo, bank or clothing label is doing. As if someone is brushing their teeth thinking about your next campaign. Absolutely not. People wake up stressed, half asleep and slightly annoyed at the world. If they are parents, they are trying to make sure no one dies before breakfast. If they are young professionals, they are stuck in Colombo traffic questioning every life decision they have ever made.
Nobody has the mental bandwidth to also think about your brand. That is the part most marketers still do not get. We create content as if customers are sitting at home eagerly waiting for our next announcement. They are not. In reality, you are fighting for attention in a world where even close friends do not reply on time. Your brand is competing with stress, deadlines, breakups, rent, inflation, gossip, memes, and every thought running through someone’s head.
So, when your content still sounds like this:
Introducing our new premium high-quality solution
You have officially become the perfect cure for insomnia.
Marketing has changed. The audience has changed. Attention has become the most valuable currency in the world. And the brands that still behave like walking brochures are losing every single day. Nobody wants to hear you brag. Nobody wants to hear every technical detail. Nobody wants to read a caption longer than their electricity bill unless it actually gives them something. Marketing today is not about shouting how great you think you are. It is about slipping into the customer’s day without being annoying. It is about becoming a small but meaningful part of the life they already have. Make them laugh. Make them think. Make them feel seen. Give them value. Show them personality. Let them know there is a real human behind the brand.
People do not connect with companies. They connect with emotion. They connect with stories. They connect with authenticity. This is exactly why organic content works. This is why my agency Organic keeps winning. We do not try to be the hero of the story. We help the audience feel like the hero of their own story. And that mindset alone separates average brands from unforgettable ones. Look at the brands that win today. They blend into everyday life. They understand what people are already going through and they find a way to fit into that. They do not force themselves onto the customer. They slide in naturally. They become a familiar face in the chaos. They show humanity. They show humour. They show vulnerability when needed. They show awareness of the real world.
Customers will always gravitate toward brands that feel real because real stands out now. Real breaks through the noise. Real builds loyalty. And the funny thing is, this approach is not complicated. It is just inconvenient for brands that love talking about themselves.
Let me give you an example. Imagine someone scrolling through their phone after a long day. They are tired. They want one moment of peace before reality hits again. At that moment, if your brand appears with a boring sales message, you will be ignored. But if your brand appears with content that relates to their day, that lightens their mood, that gives them something they did not even know they wanted, you win attention instantly.
This is the formula. Fit into their life, not the other way around.
The biggest mistake brands make is assuming they are the main character. They are not. The customer is. Your job is not to take the spotlight. Your job is to be the one who makes the main character look good. You are the supporting cast, the soundtrack, the background influence that makes their journey easier and more enjoyable. That is how you earn a place in their mind and eventually in their wallet.
If you want proof, look around. The brands people love are the ones that understand culture, timing and emotion. They are present without being pushy. They entertain without being desperate. They educate without being boring. They sell without looking like they are selling. That is the art of modern marketing.
So here is the conclusion, delivered exactly the way I would say it. Your brand is not the center of the universe. Your customer’s life is. Once you understand that, your entire marketing strategy will change. Stop trying to be the hero. Fit into their world. If you do it right, they will happily invite you into their wallet.
And that is the truth most brands still ignore. But then again, that is why the No BS Marketer exists. To remind you that marketing is simple. People are complicated. And the moment you respect that, you win.
