You saw a fashion brand go viral with a dance reel, so now your real estate company wants to do the same thing? Trends without context are trash. Just because something worked for another brand doesn't mean it will work for you. Your tone, your audience, your product; these things MATTER
Boosting a post is not a strategy. It’s a band-aid. If you don’t know who you’re targeting, what your message is, or why you're even advertising, boosted posts are just money down the drain
Let’s face it, the marketing world is full of noise. And Sri Lanka? Oh, we’re swimming in myths, shortcuts, and absolute nonsense. Whether it’s from your friend who thinks running a boosted post makes him a media strategist, or that uncle who read one Forbes article and now gives marketing advice over lunch, it’s time to clear the air. Here are 10 marketing myths that need to be buried. Today. From someone who’s done the work, built the brand, and isn’t afraid to call it out.
More Followers = More Business
No. Just no. Follower count is a vanity metric. What matters? Engagement, conversions, loyalty. I’d take 5,000 die-hard followers over 50,000 ghost accounts any day. People love flexing about the K next to their profile. But can you name a single post that converted? That actually brought in sales? At Organic, our agency doesn’t promise you 10k followers overnight. We help you build a community; the kind that buys, shares, and advocates. And that kind of loyalty? You can’t buy it. You earn it.
Just Boost the Post, Machan
Boosting a post is not a strategy. It’s a band-aid. If you don’t know who you’re targeting, what your message is, or why you’re even advertising, boosted posts are just money down the drain. We’ve worked with brands who’ve thrown thousands into boosting without proper segmentation. Performance marketing works best when the groundwork is laid right. Otherwise, you’re just boosting mediocrity and expecting magic.
Organic Marketing Is a Waste of Time
This myth is probably my favourite to roast. You want fast results, I get it. But sustainable, long-term brand growth? That comes from organic content. Tell that to my agency where every client sees real, long-term growth without burning millions on ads. We treat corporate pages like personal brands. Engage. Entertain. Educate. Content is king. Community is the crown. Organic reach is not dead; your content just sucks.
One Trend Fits All
You saw a fashion brand go viral with a dance reel, so now your real estate company wants to do the same thing? Trends without context are trash. Just because something worked for another brand doesn’t mean it will work for you. Your tone, your audience, your product; these things MATTER. My team, we don’t chase trends. We create movements tailored to each brand.
Static Posts Are Dead
“If it’s not a video, it won’t work!” That’s what the self-proclaimed experts say. Rubbish. Carousels. Quote cards. Graphics. Infographics. All still relevant. You just have to know how to use them properly. We’ve made clients go viral using nothing but words. Know your brand. Then pick your format. There is no such thing as a dead format; just a dead strategy.
You Have to Post Every Day
Quantity will never beat quality. Posting daily with garbage content is worse than posting weekly with intention. Do you remember that brand you saw yesterday that posted 7 times? Exactly. We don’t post for the sake of it. We post with purpose, personality, and precision. Even two videos a week can outperform seven meaningless ones. Consistency matters, but so does clarity.
The Client Is Always Right
Nope. The client is respected, but they’re not always right. If you come to me asking for a dancing reel of your CEO to promote car insurance, I’m going to say no. And then I’ll explain why. Real marketers consult, not comply. We don’t babysit your brand, we guide it. If you’re hiring us for our expertise, let us use it.
TikTok Is Just for Teenagers
TikTok in Sri Lanka is evolving FAST. From restaurants to lawyers, people are showing up on TikTok and winning audiences. If you still think it’s just for dancing kids, you’re already five steps behind. It’s not about the platform. It’s about the execution. We’ve done TikTok videos that got six-figure reach for B2B brands. Adapt or fade. That’s the game.
Marketing = Sales
Marketing and sales are twins, but they are not identical. One is strategy, storytelling, connection. The other is direct conversion. Marketing sets the stage. It shapes perception. If your marketing doesn’t build brand equity, your sales team is always starting from scratch. If you’re judging your entire marketing ROI based on this month’s cash flow, you don’t understand branding at all.
Anyone Can Do Marketing
You downloaded Canva, watched three Gary Vee videos, and now you’re a marketing expert? Stop. Marketing is more than graphics and buzzwords. It’s strategy. Psychology. Timing. Storytelling. Culture. Execution. It’s not a hobby; it’s a craft. Every video, post, caption, even the memes must be intentional. There must be a science behind every scroll.
Bonus Myth: Being Real Online Will Ruin Your Brand
Let me bust this myth with my own career. I’ve built a brand around being unapologetically real. From sharing raw takes on Sri Lankan marketing, to roasting bad trends, to dancing when I want and calling out fakes when I need to. And guess what? It worked. People crave authenticity. They’re tired of perfect, polished, fake brands. If you want to win online, be real. Build a human brand. Don’t just exist, connect.
Final Word From the No BS Marketer
Marketing isn’t magic. But it also isn’t mindless. If you want to grow your brand the right way, with consistency, story, and substance, go organic. Not just in food, but in strategy. Let your audience find you for the right reasons. That’s what we do. No gimmicks, no guru courses, just real results. So next time someone throws marketing jargon at you, ask one question: “Cool story, but does it actually work?” Spoiler alert: Most of it doesn’t. Let’s kill the myths. Build better brands. And stop posting your receptionist dancing to Drake. Seriously. Now go make content that actually works. Or call me. I’ll show you how.
Final Word From the No BS Marketer
Marketing isn’t magic. But it also isn’t mindless. If you want to grow your brand the right way, with consistency, story, and substance, go organic. Not just in food, but in strategy. Let your audience find you for the right reasons. That’s what we do. No gimmicks, no guru courses, just real results. So next time someone throws marketing jargon at you, ask one question: “Cool story, but does it actually work?” Spoiler alert: Most of it doesn’t. Let’s kill the myths. Build better brands. And stop posting your receptionist dancing to Drake. Seriously. Now go make content that actually works. Or call me. I’ll show you how.
