Fame Game welcomed a truly exceptional guest this week, Kosh Hewage, a name that resonates with fashion innovation, pageantry excellence, and talent management in Sri Lanka and beyond. Renowned for his distinctive style, visionary approach, and dynamic leadership within the modeling and pageant industry, Kosh shared a rare glimpse into his multifaceted world. He spoke about managing an extensive roster of models, overseeing international pageants, and his continued mission to redefine fashion standards in his home country. This episode of Fame Game with Kumar de Silva and Rozanne Diasz stood out for its candid and engaging nature. The conversation unfolded with warmth and insight, delving into Kosh’s personal philosophy, professional journey, and his inspiring vision for the future.
Kosh, what is it like to be yourself?
It is both challenging and demanding. Beneath the makeup are dark circles from many sleepless nights. My business partners work in different countries, so I adjust my schedule to match theirs. Along with that, I manage one of Sri Lanka’s leading talent agencies, overseeing more than 75 models. Being Kosh is exciting, but it takes constant dedication and effort.
With such a busy schedule, how do you find time for love?
At the moment, I do not have a partner, especially not in Sri Lanka. Long-distance relationships can be challenging, and I have not yet met the right person. I am also quite selective, as I am drawn to people with perspectives that go beyond the typical Sri Lankan mindset. I tend to appreciate the outlook and approach to life and relationships found in Southeast Asian or European cultures.
Can you explain what you mean by that?
In Sri Lanka, especially within the fashion and pageantry industries, many interactions tend to be transactional. People often reach out to me seeking professional benefits rather than genuine connections. Although I can easily recognize their intentions, I sometimes choose to engage with them and offer guidance to help them gain exposure. In a way, I see it as a form of mentorship or charitable support.
So, are you looking for something more meaningful now?
Yes, I am. I want to find a partner with whom I can build a marriage and a family. I envision creating a home, raising children, and building a stable life together. Time is an important factor, as I am in my mid-thirties and now seek stability alongside my professional ambitions.
Recently, you became the Deputy Director for Miss Universe Bahrain and Egypt. How did this opportunity come about?
It began during Miss International in Thailand, where I assisted the Sri Lankan contestant with translation during interviews. Josh Yugen, who manages the Miss Universe franchises for Bahrain, Egypt, and Pakistan, noticed how I conveyed her responses with elegance, using refined expressions while staying true to the original meaning. He was impressed by this approach, which eventually led to my appointment as Deputy Director for both countries.
Can you describe your responsibilities in these roles?
Essentially, I am the second in command, assisting the National Director with operations. My current tasks include shortlisting finalists online, overseeing recorded pageants, coordinating auditions, and preparing content for broadcast in Bahrain, Egypt, and the Philippines. Once the finalists are selected, we manage the live or filmed events and ensure the pageants run smoothly.
Managing over 75 models is another major responsibility. How do you handle this?
I categorize models into three groups: the main board, which consists of senior models, models in progress, and fresh faces. Senior models have years of experience, with some working with me for up to eighteen years. I also have models working internationally in India, the United Arab Emirates, Malaysia, Indonesia, and the United States. Managing them involves building trust, conducting thorough research on opportunities and agencies, and ensuring the safety and professional growth of each model.
How do models get selected to work with you?
Most models approach me directly. I have specific criteria, including height, appearance, and potential. In recent years, I have also focused on dark-skinned models because of their high demand in both South Asian and international markets. For example, one of my models worked extensively in India and is now based in Dubai, with London as her next destination. The aim is to provide global exposure and career development, which requires patience, mentorship, and long-term planning.
Poaching is a common concern in modeling. Does that happen in Colombo?
Occasionally, yes. However, I have exclusive contracts, which means models cannot work with other agencies without permission. My close relationships with the models help ensure their loyalty. I treat them like family, providing support both professionally and personally.
Do you have a favorite among your models?
Diandra Soysa from Katunayaka stands out. I have worked with her since she was seventeen, guiding her career from pageantry to acting in an Amazon Prime TV series with Anil Kapoor, as well as modeling in Korea, India, and the Maldives. While I do not "own" my models, I nurture their potential much like a parent would.
Have you experienced challenges managing models?
Occasionally, yes. Models are human and go through moods and personal challenges. My rule is to put professionalism first, completing work before addressing personal issues. Thankfully, the vast majority of my models are loyal and committed.
Your fashion sense is unique and bold. How do you develop these ideas?
My inspiration comes from Southeast Asian and East Asian pop culture. I have always admired how actors and singers dress and wanted to bring a similar sense of innovation to Sri Lankan fashion events. From backless blazers to cut-out designs and exaggerated embellishments such as oversized safety pins, my aim is to make a statement and elevate red carpet standards.
How do you identify in terms of gender and sexuality?
I identify as male, using he and him pronouns, and I am attracted to men.
Miss Universe has opened participation to transgender women, married women, and older contestants. What is your perspective?
Inclusivity is positive as it celebrates all women, regardless of biology, marital status, or age. That said, countries have cultural and legal frameworks that must be respected. Our work as directors takes these factors into account while remaining aligned with Miss Universe guidelines.
Do you think same-sex marriage will be accepted in Sri Lanka?
I hope so. Everyone deserves love, family, and freedom. Legal recognition will come as society progresses with patience and understanding. Personally, I would consider relocating abroad to start a family. Thailand is ideal because it is culturally welcoming, easy to integrate into, and beautiful.
Away from public life, who is Kosh Hewage in private?
I enjoy watching Thai dramas and immersing myself in their storytelling. It is a way to experience love and emotion indirectly, especially since my personal life remains private.
With all your work, what is next for Kosh Hewage in Sri Lanka?
I aim to host events on the scale of the Met Gala, celebrating Sri Lankan designers and talent. Recognition is crucial because our country has immense talent, but opportunities for global visibility are limited. My vision is to showcase Sri Lankan artistry on an international stage.
What about the issue of self-appointed celebrities?
That is a concern. Many individuals use temporary associations to gain attention and then move on. I prefer organic growth and genuine artistry, which is why I maintain my following independently.
Your vision for the future?
Globally, I want to expand pageantry and modeling opportunities. Locally, I aim to elevate Sri Lankan talent on the international stage. Personally, I hope to build a family, maintain creative innovation, and continue pushing the boundaries of fashion and style. Ambition drives me, but so does passion for my models, for the industry, and for creating a lasting impact on Sri Lanka’s presence in the global fashion and pageantry landscape.
Kosh Hewage is a leading Sri Lankan stylist, talent manager, and international pageant director. Known for his innovative fashion sense and dedication to nurturing talent, he manages over seventy-five models in Sri Lanka and abroad. As Deputy Director for Miss Universe Bahrain and Egypt, Kosh has played a key role in elevating pageantry standards and providing international opportunities for Sri Lankan models. He continues to advocate for inclusivity, professionalism, and the global recognition of Sri Lankan talent.
