Espresso Girl signal sharp, minimal focus, like caffeine at 4 a.m. Mango Girl is when you want to relax, like you are on a tropical island, coconuts in hand
From Tomato Girl to Lemon Girl, fashion has never tasted so… literal. What once might have sounded like a joke, matching your outfit to a fruit bowl, is now one of the trendiest aesthetics embraced by celebrities like Kendall and Kylie Jenner, or Hailey Bieber, who has even started a few of her own. Style isn’t just about clothing anymore; it’s a full-on sensory vibe. Your outfit, accessories, and even your makeup, can indicate strawberries and mangoes without literally painting them on your cheek or carrying one in a basket. Think of it more as inspiration, not a costume to wear on Halloween.
Fashion is borrowing the colours, textures, and moods of what we eat and drink, turning them into playful, eye-catching trends. Somewhere between fun and bold experimentation, the question is: why settle for looking good when you look like your favourite flavour? It’s quirky, unexpected, borderline ridiculous - but somehow that’s exactly why it’s capturing attention and tastes so sweet in the fashion world.
Meet the Menu
Think of your wardrobe as a recipe book, and the Classic Menu that features the foundational ingredients that set that standard for ‘foodcore,’ food-inspired fashion (yes, there’s a word for this trend).
For example, Vanilla Girl embraces neutral creams and minimalist everyday basics, essentially the quintessential ‘clean girl’; Tomato Girl features Mediterranean reds and terracotta shades, often accented with gold jewellery; Cinnamon Girl showcases warm spice tones with autumn-ready sweaters and knitwear; Latte Girl leans into casual-chic staples in coffee-toned browns and tans; Strawberry Girl radiates with bright pinks and playful, coordinated outfits; Chocolate Girl favors rich, deep browns with sultry, Y2K-inspired fashion; Cherry Girl gives that bold red-lipstick energy paired with burgundy and black statement pieces; and Peach Girl embraces soft apricot and pastel hues, inspired by J-pop and K-pop aesthetics.
Once you’ve tasted the Classic Menu, the Seasonal Menu offers ingredients that pop up from time to time to refresh your wardrobe slightly, like Chai Girl, Matcha Girl, Caramel Girl, Mango Girl, Espresso Girl and Pistachio Girl.
And if that’s not enough, On the Menu, you’ll find the returning Lemon Girl, now replated as Lemontini with bright, zesty, citrus-coded vibes; Jam Girl featuring raspberry-toned gingham prints and the extremely quirky and admittedly questionable - Sardine Girl, with ocean-inspired seafood prints straight from the sea.
For those brave enough to pull it off, there’s the Chef’s Experiments - the kind of aesthetics you didn’t know existed. Think Onion Girl, all outdoorsy with overalls, oversized tees, and hiking boots; Hard Boiled Eggs Girl in pastel slip dresses and tank tops; and Baked Beans Girl, showcasing retro, mismatched, kitschy outfits. Bizarre? Definitely. Real? Surprisingly, yes.
So, whether you stick with the classics or experiment with some of the specials, your wardrobe is officially an unpredictable tasting menu.
Food But Make It Couture
Why settle for hinting at flavours when you can wear them? Apart from the obvious approach; wearing prints of fruits, vegetables, cocktails, sushi, or even pasta shapes - and the subtler route by showcasing food through clothing in the colour of the ingredient itself, high-end designers have taken it further, creating pieces that push the idea of foodcore fashion to new heights.
Take Moschino, the ultimate luxury foodcore brand: from Katy Perry’s infamous Met Gala burger after-party dress, to Lizzo’s Hershey’s Milk Chocolate Bar gown at the 2020 Brits Awards, to a Marie Antoinette-inspired collection of sweet cakes and desserts, and even a full McDonald’s-themed line of head-to-toe pieces.
Other designers, on the other hand, went further with croissant or toast-shaped handbags, pasta dresses, spoon dresses, broken-egg heels, spaghetti skirts, and a Swarovski crystal-adorned broccoli bag. Love food? Sure. Wear it literally? Maybe not. Personally, I can’t imagine paying that much for a crystal broccoli bag, let alone wearing it, because nothing says fashion quite like serving broccoli… covered in crystals. Just how jobless can certain designers be?
Psychology Served on a Platter
Food and fashion together might seem random, but our brains link taste and sight. The so-called ‘flavours’ we dress in are because the colours and textures trigger the same emotional reactions as foods. Beige comforts like vanilla, deep brown indulges like chocolate and bubble-gum pink pops like candy. So, slipping on a burgundy silk dress can make you feel powerful, fearless and passionate just like sipping on red wine.
It’s also about the mood, too. Espresso Girl signal sharp, minimal focus, like caffeine at 4 a.m. Mango Girl is when you want to relax, like you are on a tropical island, coconuts in hand.
Tomato Girl screams European summer luxury. What we reach for in our closets often says as much about how we want to feel as what we eat says about taste.
But beyond personal style, foodcore fashion reflects how we live around food. Apparently, Gen Z and Millennials spend more on groceries than anything else - talk about being healthy when most feeds are full of mukbangs of Buldak Ramen, fried chicken and Crumbl Cookies; part of it is also due to inflation. Everyday meals have been romanticised into a visual aesthetic: coffee runs, brunches and grocery trips become rituals. That attention has spilt over into fashion, turning food into inspiration.
The Final Bite
Food undeniably has become fashion’s latest language, translating flavours into colours and moods. These trends aren’t about defining your identity or personality - just because you discovered you’re a Cinnamon Girl on TikTok doesn’t mean you have to live in a cottage with sweaters all year round, listening to Taylor Swift’s Evermore. It’s a nod to creativity, enjoying the mix-and-match process, and a form of self-expression - not about living up to a micro-trend or fitting in. After all these edible-inspired aesthetics, one thing is clear: in 2025, fashion isn’t just seen -it’s devoured.
