A Conversation with Iznu Insaf, Executive Director, MJB Properties
- From AI-driven recommendations to immersive virtual tours, we’re enhancing the buying experience
- We’re not just a real estate agency; we’re a trusted legacy in the region. With over 100 years of family-backed experience, we offer something truly unique: deep-rooted insight combined with innovation.
From setting national athletic records and captivating audiences as a musician in Sri Lanka to leading one of Dubai’s most dynamic real estate firms, Iznu Insaf’s journey is anything but conventional. Today, as Executive Director of MJB Properties, he brings a unique blend of passion, resilience, and strategic vision to the forefront of Dubai’s competitive property market. Rooted in a legacy that spans nearly a century, MJB Properties is redefining real estate through innovation, sustainability, and client-first values. In this exclusive interview, Insaf shares insights into his personal evolution, the company’s growth, and the future of real estate in the region.
QCan you provide a brief history of MJB Properties and its evolution in the Dubai real estate market?
MJB Properties traces its origins to 1925, when Sardar Mehtab Singh Kochar arrived in the Middle East and, by 1927, founded Sherkat Shiromani Jawahar (SSJ). His vision laid the groundwork for a lasting family legacy. In 1961, his son Jagjit Singh Kochar expanded the company’s reach across the region, establishing its reputation for innovation. The year 2000 marked a new era under Gurjit Singh Kochar, whose global strategy extended operations to Europe, Asia, and the Americas. This growth led to the creation of the Mehtab Group, a diversified enterprise, with MJB Properties emerging as its premier real estate division.
QWhat distinguishes MJB Properties from other real estate companies in Dubai?
Our strength lies in personalization and integrity. We offer bespoke services, including property management and consultancy, backed by extensive market knowledge and a network of exclusive listings. We’re also technology-forward, embracing AI-driven market analysis, virtual tours, and state-of-the-art CRM systems. Sustainability is central to our philosophy, and we partner with developers committed to eco-friendly, smart living. Above all, we put clients at the heart of our business, building long-term relationships and trust.
QHow does MJB Properties position itself in Dubai’s competitive real estate market?
We’re not just a real estate agency; we’re a trusted legacy in the region. With over 100 years of family-backed experience, we offer something truly unique: deep-rooted insight combined with innovation. Our strategic alliances with top developers allow us to provide exclusive listings and investment opportunities, and our sustainable focus aligns with the growing demand for energy-efficient living spaces. Ultimately, we differentiate ourselves through exceptional service and lasting relationships.
QCan you tell us about some of the current projects MJB Properties is developing in Dubai?
Rather than focus solely on proprietary developments, we partner with Dubai’s leading developers such as Emaar, Nakheel, DAMAC, and Meraas. Through these alliances, we market and promote a diverse range of high-quality residential, commercial, and mixed-use developments. This allows us to offer our clients a tailored portfolio, whether they’re seeking waterfront living, urban luxury, or prime investment properties.
QWhat are the current trends in the Dubai real estate market that MJB Properties is focused on?
We adapt quickly to evolving market demands. Right now, we’re seeing a shift toward green buildings, smart homes, and community-focused design. Clients are also seeking affordability without compromising quality, a balance we help them achieve through our partnerships and expertise.
QHow is MJB Properties incorporating technology into its services?
We’re at the forefront of digital transformation in real estate. From AI-driven recommendations to immersive virtual tours, we’re enhancing the buying experience. These tools not only make the process more efficient but also empower our clients to make informed decisions remotely.
QHow does MJB Properties ensure a positive customer experience throughout the buying process?
Real estate is ultimately a relationship business. Many of our clients have been with us for over 25 years. We treat them like family and guide them through every stage, from the first consultation to long after the transaction closes. Referrals are our gold badges; they’re a testament to our client-first philosophy.
QWhat kind of after-sales support do you offer?
Every client has unique needs. Whether it’s their first purchase or their 100th, our agents are there for them, before, during, and after the deal. We don’t just close transactions; we build ongoing partnerships.
QWhat are some of the biggest challenges you face in the market?
Competition in Dubai’s real estate market is fierce. But we view that as motivation. It pushes us to constantly innovate, whether through tech adoption, exclusive listings, or refined client servicing. Every challenge is an opportunity to evolve.
QWhere do you see the biggest opportunities for MJB Properties?
We’re more than a real estate company; we’re an investment partner. Our expertise in identifying high-return opportunities has helped us build a strong international client base. As Dubai continues to grow, we’re also expanding our footprint into emerging global markets.
QWhat are MJB Properties’ plans for future expansion?
We’re involved in several joint ventures, though, due to confidentiality, we can’t share specifics just yet. What I can say is that these ventures will deliver high value and exceptional experiences to our clients, aligned with our long-term growth strategy.
QTell us about your journey; from the classroom to the boardroom.
I was born and raised in Sri Lanka and studied at St. Peter’s College. I was deeply involved in athletics, even setting a national record. I also pursued a music career and worked at the Sri Lanka Ports Authority as a Coordinating Officer. Music remains a passion; I was a known face in Sri Lanka’s music scene. That diverse background taught me discipline and adaptability. Eventually, I transitioned into sales and corporate roles, building a strong foundation that helped me grow in the real estate world. Each step, from sports to music to sales, shaped who I am today.
QWhen did you join MJB Properties and what is your role today?
I joined MJB in mid-2019, starting as a sales rep and marketing manager. Through mentorship and consistent growth, I now serve as the Executive Director. It’s been an incredible journey.
QWhat brought you to Dubai?
In early 2019, I came to Dubai for a music concert. The city’s energy, infrastructure, and opportunity captivated me. It was love at first sight, and I knew I wanted to stay. That said, I’ve never truly left Sri Lanka; my culture, food, and identity remain a big part of my daily life.
QWas it easy to navigate the corporate world in Dubai?
Not at all. I started out sharing a bed space. It was tough, but I kept pushing. Dubai isn’t an easy ride, but it’s full of potential if you stay committed.
QHow did you enter the real estate sector?
This is where I need to acknowledge Mr. Gurjit Singh Kochar, our CEO. He believed in me, mentored me, and gave me the opportunity to rise. Everything I am today; I owe to him. His vision, support, and leadership continue to inspire me every day.
QHow do you see the Dubai real estate market evolving in the next five years?
We foresee exponential growth. Demand is still outpacing supply, and Dubai continues to offer some of the best returns in the world. At MJB, we’re committed to staying ahead through tech innovation, team excellence, and global outreach.
