Katen Doe

Shree Amarasinghe

Column: Beyond the seams Shri Amarasinghe is a Sri Lankan-born, Paris-based fashion entrepreneur, tech founder, and sustainability advocate.

  • 29 July 2025
Green Is the New Black: But Is It Really?

In recent years, ‘sustainability’ has become the hottest trend in fashion. From glossy campaigns to clothing tags that boast buzzwords like ‘eco,’ ‘conscious,’ or ‘green,’ it seems every brand is suddenly saving the planet, or at least claiming to.